Kriselle Laran

Kriselle Laran is the president & founder of @BullfrogMedia, co-founder & CMO at @TheTVSpot, founder of the Make Your Mark Foundation, and founder of Peninsula Oktoberfest.

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Kriselle brings passion, creativity and a unique perspective to marketing, social media, and technology with her experience in both the private and public sectors. A Silicon Valley native and journalism major at San Jose State University, Kriselle Laran, began her career in marketing and business development working for Catapulse and Rationale Software during the ‘dot com boom.’ When it crashed, she reemerged in the real estate industry, where she was promoted to Director of Marketing at Pinnacle, a nationwide property management firm. Lured by an opportunity to apply her graphic, web design and journalism skills to the public sector, she joined the San Mateo County Elections Office prior to the historic 2008 Presidential Election. She designed, implemented and branded the collateral and instructional materials, produced the official voter guides, managed all facets of the democracyLIVE! student poll worker program which had 1000+ participants and blogged daily on the “Inside Elections” blog. She integrated Web 2.0 strategies with traditional PR to create and manage an effective public information campaign, with a special emphasis on Twitter, Facebook and YouTube. An entrepreneur at heart, Kriselle soon founded Bullfrog Media. Through Bullfrog Media, Kriselle has had the opportunity to work with a myriad of industries, including those in the tech and startup sector, and has been a featured speaker at various events and conferences such as the recent SXSW 2011 in Austin. Active in her community, Kriselle serves on the Board of Directors for the San Carlos Educational Foundation as the VP of Parent Giving and incoming VP of Marketing, and provides pro bono social media consulting to the City of San Carlos, the San Carlos Chamber of Commerce and Peninsula TV. Last year she supported the San Carlos and Redwood City school districts with the launch of the annual Peninsula Oktoberfest in Redwood City which drew 4000+ attendees in year one.

Communications and Graphics Consultant at San Mateo County Elections Office

2007 - February 2010

Design, implement, and maintain branding guidelines for the San Mateo County Elections Office including development of sample ballots, voter instruction guides, Election Officer manuals, election websites and County Election forms. Coordinate the high school student poll worker program, democracyLIVE!, including publicity, administration, and training. Write and edit "Inside Elections" blog, which details the inner workings of the San Mateo County Elections Office. Manage Sample Ballot & Official Voter Information Pamphlet production, including supervision of staff and vendors, while ensuring adherence to Elections, Government, and other codes. Manage voter registration process, including new registrations, changes and cancellations, and voter registration drives. Also responsible for precinct district maintenance, GIS, and state and local petitions.

Director of Marketing at Pinnacle

2006 - 2007

Directed marketing and outreach efforts for over 2500 homes in the Monterey Peninsula, including development, management and implementation of new resident retention programs. Managed HR efforts for up to 55 employees, including procurement and development.

Executive Assistant at Alliance Residential Company

2005 - 2006

Chief Marketing Officer & Co-Founder at Onscreen Collective

December 2011

Brand development and talent relations. Direct overall marketing and strategic planning programs, and corporate communications for online media production and distribution company. Facilitate talent development through marketing and services programs. Align marketing and corporate strategies.

VP Marketing at San Carlos Education Foundation

July 2009

Brand development, strategy, and design for a non-profit education organization that supports the San Carlos School District. Previous roles for this organization include VP Parent Giving, Graphic Designer, Web Developer, and SCEF Representative at Brittan Acres School.

President & Founder at Bullfrog Media

2007

Manages all operations for web development, graphic design, marketing strategy, and social media services for full client base. Oversee client management, and build resources and contacts to promote brand awareness.

San Jose State University

1998 – 2002

Concentration: Journalism

Activities: Sigma Omicron Pi Mu Alpha Gamma Lambda Phi Epsilon

Being a mother, charitable giving, volunteering, reading, marketing.